The North Face : 2014 Steep Series campaign

My role was to lead development of this campaign from a print and digital standpoint. Our goal was to highlight the athletes and expeditions through an integrated campaign. Credits: Copy - Kyle Marston | Photographers: Andrew Miller, Tero Repo, Marcus Eder, Blake Jorgensen | Developer: Aaron Congleton

Steep Series gear is Built For The Pursuit. The North Face brings their big mountain heritage to skiing and snowboarding with Steep Series. For Fall 2014 we feature two new expeditions – one to Greenland and another to British Columbia. For the campaign, we feature their premier athletes putting the gear to the test in these locations.

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