The North Face : Fall 13 Brand

My role was to develop a consistent visual concept and language to tie each initiative together. I can only claim part of the TV spot as my own but it was an honor to be on the team that brought this to life.

For Fall 2013, The North Face asked for visual consistency across the brand TV spot and their multiple initiatives. To accomplish this we used a structured type treatment and similar placement of the series marks, all of which are round and act as visual anchors to house the featured products.

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